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  El análisis de la imagen fotográfica

Beyond the scientific study of the photographic image, this work allows us to confirm that photography is of immense interest within the contempo...
PVP: 18,00€
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Entre la ética y la política. Éticas de la sociedad civil

The relation between ethics and political is one of the keys to understand the contributions that the civil company can carry out to the construc...
PVP: 15,00€
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  La comunicación corporativa en el ámbito local

Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the pe...
PVP: 25,00€
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La prensa local ante el reto digital

Digitisation introduces many changes in journalism. The risks and opportunities it implies were tackled on the XI Congreso de Comunicación Local ...
PDF: 10,00€
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  La publicidad de las instituciones locales

The numerous communication professionals that intervene in this work deal with great variety of topics so interesting such as the ethical relatio...
PVP: 20,00€
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La televisión digital ante el fin de la era analógica

The different authors collected in this work make a deep analysis about the changes local television will face with respect to the reconversion t...
PVP: 20,00€
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  Nuevas tendencias en la prensa local

The current situation and future prospects of local journalism in Spain, are analysed in this volume, as this country being one of the European c...
PVP: 25,00€
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Servei de Comunicació i Publicacions

Edifici de Rectorat i Serveis Centrals
Campus del Riu Sec
Tel.: +34 964728819 - Fax: +34 964728832
Adreça electrònica: publicacions@uji.es
UJI
Universitat Jaume I
Campus del Riu Sec, 12071
Castelló de la Plana
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Universitat Jaume I CIF: Q-6250003-H Av. de Vicent Sos Baynat, s/n 12071 Castelló de la Plana, Espanya Tel.: +34 964 72 80 00 Fax: +34 964 72 90 16