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   Collection: e-Humanitats  Serial Number: 3
   ISBN: 978-84-8021-586-2




Title: La comunicación corporativa en el ámbito local
 
Authorship: Durán Mañes, María Ángeles (ed.)
 Fernández Beltrán, Francisco José (ed.)
 López Lita, Rafael (ed.)
Pages: 242
Size: 15 x 21
Edition: 1 (2006)
Price: 25,00 €
Language: Espanyol
Binding: Rústica cosida
Support: paper

Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform.


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