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   Collection: Humanitats  Serial Number: 59
   ISBN: 978-84-17429-77-5

Title: ComLoc 2018: El negocio publicitario en la sociedad digital
Authorship: Fanjul Peyró, Carlos (ed.lit.)
 González Oñate, Cristina (ed.lit.)
 Cabezuelo Lorenzo, Francisco
 Cuesta Cambra, Ubaldo
 Delgado Hernández, Andrea
Pages: 260
Size: 15 X 21
Edition: 1 (2019)
Price: 15,00 €
Language: Castellà
Binding: Fresada
Support: Paper

Other formats:    (free down load)

This e-book contains the proceedings of the 2018 ComLoc (Congress on Local Communication). The work gathers the most interesting contributions that were addressed during the Congress held at the Universitat Jaume I on 15 and 16 November and offers a complete overview of the current state of advertising communication that helps us understand how it has changed and what has happened in the sector. Scholars, professionals and students in the field of advertising share their experiences in order to know the main changes that have taken place in the advertising business and thus see the effects that digital media have had on the advertising communication sector. At the same time, it also analyses the main creative and strategic trends of advertising agencies derived from the new technologies and the new digital context

Ressenya Doxacomunicación número 28 (2019)

 García Cubells, María Rosario
 García Medina, Irene
 Gil Soldevilla, Samuel
 Jiménez Ruiz, Francisco
 Marta Lazo, Carmen
 Martínez Gómez, José Antonio
 Miquel Segarra, Susana
 Mrkonjic Bozic, Stanislava
 Navarro Beltrà, Marián
 Roglá Lacueva, José Luis
 Rubio Navalón, Alejandro
 Viñarás Abad, Mónica

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Publicacions de la Universitat Jaume I

Servei de Comunicació i Publicacions
Edifici de Rectorat i Serveis Centrals
Campus del Riu Sec
Tel.: +34 964728819 - Fax: +34 964728832
Adreça electrònica: publicacions@uji.es
Universitat Jaume I
Campus del Riu Sec, 12071
Castelló de la Plana
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